Did I mention that I missed my flight when I was in Paris last month? Yes, that was one of the worst memories in my life as it was one of the most important flights among my “fashion journey”. I know you should have a good guess by now that the flight I am talking about was with CHANEL AIRLINES at Paris Fashion Week. I wasn’t late for the flight, but simply did not get a boarding pass. Of course, as a fashion nobody, I could only stand outside of “Chanel Airport” to snap shots of the “passengers” before they were “boarding” and after they “landed”.
I always love Chanel fashion shows – supermarkets, restaurants, casinos and airports, all of these inspire us and remind me that fashion is from our daily lives, and we can see how one of world’s most talented designers Karl Lagerfeld derives his inspiration. What I define as fashion show is both about “fashion” and a “show”. Most of people, however, neglect the “show”, thinking it is just a “news conference” for a fashion brand. A runway, a new season and some clothes…that’s all. A show, more likely means: people, a location, a plot and the expression behind it. For me Chanel, without a doubt is the pioneer that highlights the importance of “show” in the fashion industry. By contrast, most of fashion shows only focus on the clothes themselves but a lack of design and planning for the show might lead to a less attractive and less impressive image of the brand, which can’t fully bring their audiences into the desginers’ creative world.
Let’s guess how CHANEL will host their fashion show next season. An upper class party? Or racecourse perhaps?